Jumat, 31 Mei 2013

[G789.Ebook] Download Ebook Winds of Salem: A Witches of East End Novel, by Melissa de la Cruz

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Winds of Salem: A Witches of East End Novel, by Melissa de la Cruz

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Winds of Salem: A Witches of East End Novel, by Melissa de la Cruz

Freya Beauchamp is trapped in 1692, in Salem of all places, with no recollection of her past. A powerful enemy spell has sent her spiraling away so that she is separated by centuries from her mother, Joanna, and sister, Ingrid. This is not good news for a twenty-first-century witch. Not to mention the immediate threat she faces from the wealthy and influential Putnam family. When little Annie Putnam is one of the first to make accusations of witchcraft, her landowner father jumps at the opportunity to consolidate his power and expand his holdings in Puritan Salem Town. If Freya is caught using magic, she will be forced to relive the witch trials, and this time, her immortality will be in question.

Meanwhile, twenty-first-century North Hampton has its own snares. Joanna and Norm consult the Oracle for advice, and Freddie and his pixie allies search for a missing totem that could reopen the passages of time and help bring his sister home. When Ingrid bumps into an old flame, she finds that her new love for Detective Matt Noble is in doubt. Moving between past and present, with dizzying plot twists and page-turning suspense, Winds of Salem is sure to bewitch fans old and new.

  • Sales Rank: #171028 in Books
  • Published on: 2014-04-15
  • Released on: 2014-04-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .88" w x 5.25" l, .55 pounds
  • Binding: Paperback
  • 336 pages

Review
"Move over, zombies, vampires, and werewolves, and make way for witches!"―Entertainment Weekly

"If you love suspense and magic, you will find both with a clever dash of humor."―SeattlePI.com

About the Author
Melissa de la Cruz is the author of the New York Times and USA Today bestselling series Blue Bloods, which has three million copies in print. She spent many summers in Shelter Island, New York, which served as the inspiration for the fictional town of North Hampton. She lives in Los Angeles and Palm Springs with her family.

Most helpful customer reviews

8 of 10 people found the following review helpful.
An Enjoyable Read
By Lauren
After feeling only so-so about Serpent's Kiss, the prequel to this and the second in the Witches of East End series, I went into Winds of Salem not knowing what to expect. However, Winds of Salem managed to restore my love for this series, as it possessed the same charm and witchy goodness that the first one contained.

Winds of Salem picks up a little while after Serpent's Kiss left off. In present day, the Beauchamp family is trying to bring Freya home while dealing with their own wide variety of personal problems, big and small. On the other hand, Freya is back in the 1600s, sent to relive the one thing she'd never thought she have to: the Salem Witch Trials. One of the big problems I had with the second book was the lack of connection I felt to the main characters, but luckily, that problem vanished within this one. I enjoyed how Melissa split the book up into various sections, as it allowed for a well developed sense of what was going on in both worlds and some suspense. In addition, I suddenly seemed to care about the characters once again...something just seemed to click. I particularly enjoyed finding out more about 1600 era Freya as well as seeing more of Freddie who weirdly began to grow on me as the story progressed.

The plot in this was also filled with action and lots of suspense, as mentioned before. I enjoyed seeing more about the Salem Witch Trials. In my opinion, Melissa did a great job of catching the scene and feelings associated with this time, which made the overall reading experience even better. It was also exciting to see what was occurring back in present day, especially when it involved my favorite characters: the pixies. The scenes with them and Freddie were always priceless!

What I liked the most about this book, though, was the ending. Melissa did a great of concluding the major storylines while also leaving room for potential development. In some ways, I really hope she does continue this series.

Sexy, compelling, and magical, Winds of Salem leaves little room for disappointment.

Grade: A

5 of 6 people found the following review helpful.
Thoroughly enjoyed this one!
By Debra L. Martin
This is the third volume in the Witches of East End series. The passages of time are closed with Freya Beauchamp stuck in 1692 with no way to get back. Freya must relive the horror of the Salem witch trials while her parents frantically try to reopen the passages and rescue her. If they don't succeed, Freya's life will be forfeited forever. Being immortal will not help her this time and she'll never be reborn again.

This story opens in 1692 and I was immediately pulled into the story. I loved Freya's character as we're given a glimpse of what life in Puritan Salem was like for young maids. Back in present time, Freya's parents are frantically trying to find a way to save her along with her sister Ingrid, the local librarian, who is reading every account of the period she can find. The author does a great job of flipping between present day and 1692 to keep the action moving. I was happy to see more of Ingrid as she tries to navigate loving a mortal man. Will Joanna and Norman find a way to reopen the passages and save their daughter? And what's going on with her twin Freddie? He's searching for his Trident and embarks on a perilous journey of his own. Everything is connected in this wonderful magical journey. It's my favorite book so far, but I would recommend that you read books 1 and 2 to get the full flavor of the Beauchamp family. Recommended.

I received this book in exchange for a fair and honest review.

2 of 2 people found the following review helpful.
it's ok
By Terri R. Wooten
I read the whole series and although its not a bad read... It's also one that's not hard to put down.

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Senin, 27 Mei 2013

[V841.Ebook] PDF Ebook The New Science of Technical Analysis (Wiley Finance), by Thomas R. DeMark

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The New Science of Technical Analysis (Wiley Finance), by Thomas R. DeMark

From the Foreword by John J. Murphy "DeMark's work as a consultant has been restricted to large institutions and many of the legendary traders in the world today. By sharing his creative ideas with us, as well as his passion for precision and improvement, Tom DeMark's emphasis on the 'new science' of technical analysis helps push the technical frontier another step forward. With the unprecedented attention now being paid to technical analysis, this new book couldn't have come at a better time." --John J. Murphy, bestselling author of Technical Analysis of the Futures Markets and Intermarket Technical Analysis, and technical analyst for CNBC "This book is filled with innovative, creative, and clever new ideas on technical analysis. Tom DeMark has done a wonderful job of turning subjective techniques into objective strategies and tactics." --Courtney Smith President and CIO Pinnacle Capital Management, Inc. "Those who know him and his work call him the consummate technician--a trading system developer without peer." --Futures magazine "DeMark is the ultimate indicator and systems guy. No one touches him. I know the Holy Grail of trading systems doesn't exist because if it did, Tom would have found it by now." --James Bianco Director of Arbor Trading "Tom DeMark is a genuine leader who has been behind-the-scenes until now. Publishing DeMark is a coup." --Ralph Vince author of The Mathematics of Money Management

  • Sales Rank: #592645 in eBooks
  • Published on: 2007-12-10
  • Released on: 2007-12-10
  • Format: Kindle eBook

From Booklist
DeMark has spent 23 years trading stocks and futures and studying markets and is considered a major innovator in the field of technical market analysis. An expert on market timing and chart and trend analysis, he definitively and clearly explains his own methods and the new market indicators he has created and uses. He discounts as being too subjective many of the popular trend analysis techniques and suggests that they only seem successful in retrospect and fail to generate buy and sell signals adequately. His system is purely analytical and mechanical, and DeMark himself admits that it is unconventional and unorthodox. He does suggest, though, that his ideas may be applied universally to any event of a cyclical nature. This book is a Wiley Finance edition, one in a series of sophisticated financial market analyses issued by the publisher. David Rouse

From the Publisher
By taking a scientific rather than an artistic or intuitive approach to technical analysis, the author's concepts can be applied to all markets and data. Begins with the basics of how to draw a trendline and progresses to an understanding of the latest enhancements of popular indicators. Introduces several new and highly effective indicators.

From the Inside Flap
The New Science of Technical Analysis He’s been a most-valued advisor to such financial barons as Leon Cooper-man and Laurence Tisch. He and his models have shaped the investment strategies at some of the largest and most successful trading operations in the world, including Tudor Group, Odyssey Partners, and Warburg, Pincus. His word is gold among decision-makers at such investment giants as Goldman Sachs, Citibank, Discount Corp., and Criterion Fund. Now, at last, Thomas DeMark has decided to go public and share with traders and investors everywhere the proven forecasting techniques that have made him one of the most potent behind-the-scenes forces in the financial world. In this, his long-awaited first book, technical analysis guru Thomas R. DeMark describes the sophisticated market timing models, which he developed over the course of nearly a quarter century, devoted to the study of market trends and forecasting techniques. Rigorously scientific, rather than "artistic" or intuitive, the empirically based approach DeMark describes eliminates the reliance on gut-feelings and guesswork and serves as the rational foundation for dynamic systems that mechanically generate buy and sell signals. Proven to work with every type of market and all forms of data, these systems, along with a number of new and highly effective indicators which he introduces for the first time in this book, will dramatically improve your trading capability and versatility. Written for readers of every degree of technical sophistication, The New Science of Technical Analysis progresses in difficulty from the basics of how to draw a trend line, to high-level discussions of the subtleties of the latest enhancements to popular indicators. Hence, while it arms the seasoned professional with a retinue of new and exciting tools which can be quickly integrated into his or her current analytical toolkit, the scientific approach to chart analysis it describes provides beginners with a solid foundation upon which to build a high order of trading research expertise. The first book to reveal the technical secrets behind one of the most potent forces in finance today, The New Science of Technical Analysis is sure to be ranked among the rare handful of books that irrevocably transform the way business is done around the world.

Most helpful customer reviews

13 of 14 people found the following review helpful.
Only for those of you who can pay for the indicators - but even then not your best choice
By Jackal
FIRST problem: DeMark's indicators are very expensive to subscribe to and they are only availabe in professional software (not esignal or tradestation). This reduces the value of the book for most readers. Nobody is going to hand-calculate indicators.

SECOND problem: The writing in the book is quite opaque so a lot of time and energy is needed to understand the ideas. DeMark is clearly a creative analyst, but I am somewhat sceptical since he has his own indicators for everything. Is it really necessary to reinvent everything? I would have liked DeMark to explain this more clearly.

Perl's DeMark Indicators (Bloomberg Market Essentials: Technical Analysis) is a clearer book. That fixes the second problem, but not the first problem.

15 of 16 people found the following review helpful.
Worth it for chapter #1
By Duncan
TD suppy and demand lines. If I only knew before the rules for trendlines I would have save a lot of time and wasted effort. I can't comment on this book past chapter #1 as I've not gone any further. However, this book is worth the purchase many times over just for the proper explaination of trendlines. As this book was recommended to me for the first 2 chapters, I will also recomend it if only for the first. Before I could look at the same chart of a currency pair and "see" different trend lines. Oh, I think that is one. But now I will look at the same chart and see the same trendlines every time. This goes a long way to making trading a repeatable, measurable proccess... essential to success.

18 of 20 people found the following review helpful.
Eye opener
By Old-and-Wise
Unlike other technical analysis books, which focus on head-and-shoulders and other patterns and simple things like moving averages, DeMark's "New Science" book provides the reader two valuable things: 1) ready-to-implement technical indicators that can be programmed (assuming you have access to the necessary data), and 2) ideas for further research. My personal experience is that I haven't made any money using his indicators. For example, the Sequential indicator used to work but after the Internet bubble I've lost money with this indicator. But it did give me some ideas and made me look beyond things like double bottom which are even less reliable, not to mention difficult to implement.

If you are into trading system building and/or using formulas to create indicators, this is a must-read.

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Jumat, 24 Mei 2013

[T348.Ebook] Download Ebook Dance anatomy and kinesiology, by Karen Sue Clippinger

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Dance anatomy and kinesiology, by Karen Sue Clippinger

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Dance anatomy and kinesiology, by Karen Sue Clippinger

All dancers are looking to achieve optimal performance—and Dance Anatomy and Kinesiology will help them do just that.

This text helps dancers learn anatomical and biomechanical principles as they apply to dance performance. It focuses on optimal dance movement and the related principles for understanding the function of body joints. And by applying those principles, dancers can help reduce their risk of injury and enhance their performance longevity.

In addition, Dance Anatomy and Kinesiology includes special practical applications:
-Concept Demonstrations provide hands-on exercises to try.
-Tests and Measurements are specific to selected regions of the body.
-Dance Cues help analyze cue effectiveness and promote optimal movement execution.
-Study Questions and Applications help apply chapter concepts.
-Attachments provide the pronunciations, attachments, and key actions of the primary muscles covered in this text.

The first two chapters cover the skeletal and muscular systems as they apply to dance and provide basic anatomical terminology and concepts. Chapters 3 through 7 delve into specific areas of the body—the spine, the pelvic girdle and hip joint, the knee and patellofemoral joints, the ankle and foot, and the upper extremity.

These chapters encompass primary bones, muscles, joints, alignment deviations, mechanics, and injuries for the given region, with special considerations for dance. They present strength and flexibility exercises to help dancers improve technique and prevent injuries. And they contain many practical exercises and examples that are specific to dance technique to help dancers apply the material. The material is augmented by more than 250 illustrations and nearly 350 photographs, which will appeal to the visual learning abilities of many dancers and reinforce the connection between technique and art.

The final chapter presents a schema to help analyze full-body dance movements to determine optimal execution.

Dance Anatomy and Kinesiology offers valuable scientific knowledge and understanding for dancers, helping them to blend anatomical and kinesiological principles with artistic expression. Such a blend of science and art will empower dancers to realize their potential and expand their artistic vision.

  • Sales Rank: #422018 in Books
  • Brand: Brand: Human Kinetics
  • Published on: 2006-12-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 1.56" w x 8.50" l, 3.67 pounds
  • Binding: Hardcover
  • 544 pages
Features
  • Used Book in Good Condition

Review
In 20 years of reviewing dance science books, rarely have I seen one so comprehensive, accurate, detailed, and practical. I emphasize the latter because here is a book that is loaded with practical applications for dance... both science text and dance handbook. -- Gigi Berardi, Journal of Dance Medicine & Science, 11(2) 2007

In short, few texts approach the breadth and depth of this compelling, evidence-based work. If a picture is worth 1,000 words then this must be a 200,000 page book, and thus, good value for the money. -- Gigi Berardi, Journal of Dance Medicine & Science, 11(2) 2007 Gigi Berardi, Journal of Dance Medicine & Science, 11(2) 2007

Karen Clippinger's Dance Anatomy and Kinesiology is most likely to become the definitive textbook in dance anatomy, kinesiology, and conditioning classes in colleges and universities in the United States. -- Gigi Berardi, Journal of Dance Medicine & Science, 11(2) 2007

From the Back Cover
Dance Anatomy and Kinesiology will help dancers learn anatomical and biomechanical principles as they apply to dance performance. The text focuses on optimal dance movement and the related principles for understanding the function of body joints. And by applying those principles, dancers can help reduce their risk of injury and enhance their performance longevity.

Dance Anatomy and Kinesiology includes special practical applications: • Concept Demonstrations provide hands-on exercises to try. • Tests and Measurements are specific to selected regions of the body. • Dance Cues help analyze cue effectiveness and promote optimal movement execution. • Study Questions and Applications help apply chapter concepts • Attachments provide the pronunciations, attachments, and key actions of the primary muscles covered in this text.

This text offers valuable scientific knowledge and understanding for dancers, helping them to blend anatomical and kinesiological principles with artistic expression. Such a blend of science and art will empower dancers to realize their potential and expand their artistic vision.

About the Author

Karen Clippinger received her master's degree in exercise science from the University of Washington in 1984. Her lifelong work has focused on the application of scientific principles to enhance alignment and movement performance while reducing injury risk. She is currently a professor at California State University at Long Beach, where she teaches functional anatomy for dance, Pilates, placement for the dancer, prevention and care of dance injuries, and dance science related to teaching technique. Ms. Clippinger has also taught dance anatomy and kinesiology courses at UCLA, Scripps College, the University of Washington, and the University of Calgary. She serves as a faculty member for Body Arts and Science International.

Prior to her appointment at CSULB, Ms. Clippinger worked as a clinical kinesiologist for 22 years. She has also served as a consulting kinesiologist for the Pacific Northwest Ballet since 1981 and has consulted for the U.S. race walking team, the U.S. Weightlifting Federation, and the California Governor's Council on Physical Fitness and Sports.

Ms. Clippinger has given more than 350 presentations in the United States and abroad. She has taught workshops at many universities and has authored numerous articles and chapters. She wrote an exercise column for Shape magazine for four years and served as one of the founding coeditors in chief of the Journal of Dance Medicine and Science from 1996 to 2005.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Love this text
By mysterydancer
I have found this book extremely helpful as a reference tool that I use regularly. The illustrations are great - very clear. I like the remedial exercises that are given. I highly recommend it for teachers with some previous anatomical vocabulary. It might be a bit overwhelming for those who aren't familiar with anatomy unless it is used in conjunction with a course in the topic.

11 of 11 people found the following review helpful.
Learn Anatomy and Kinesiology all in one book!
By Pamela A. Hasselbring
This book is one of the best Anatomy and Kinesiology books mixed into one book. For those in the fitness industry this is one of the best books I've come across. We used it for our Anatomy course at our Pilates studio in Wayzata MN. The illustrations are wonderful! Karen's writing and examples makes the information enjoyable. She also uses other examples besides those in dance that are very helpful. Thanks for the wonderful book!

Pam Hasselbring
Pilates MN

3 of 3 people found the following review helpful.
The dance kines bible!
By envagyok
Dance Kines teachers: use this one, not the other one! The students get it, I get it, and the exercises are applicable to all we do. So clear and so useful for just what they need, minus the stuff they don't need, or won't use. The "other" dance kines book was fine for its day but this one is better written and the photos and drawings are WAY better.

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[H313.Ebook] Ebook Ways of Thinking: The Limits of Rational Thought and Artificial Intelligence, by Mero Laszlo

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Ways of Thinking: The Limits of Rational Thought and Artificial Intelligence, by Mero Laszlo

This book goes right into the the causes and reasons of the diversity of ways of thinking. It is about the tricks of how our thinking works and about the efforts and failures of artificial intelligence. It discusses what can and cannot be expected of intelligent' computers, and provides an insight into the deeper layers of the mechanism of our thinking.-An enjoyable piece of reading, this thought-provoking book is also an exciting mental adventure for those with little or no computer competence at all.

  • Sales Rank: #2651326 in Books
  • Brand: Brand: World Scientific Pub Co Inc
  • Published on: 1990-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.40" h x .60" w x 6.00" l, .88 pounds
  • Binding: Paperback
  • 260 pages
Features
  • Used Book in Good Condition

Review
"This is a recommended reading for everybody who is interested in basic problems and relations of computer science and human cognition." T Vamos (Hungarian Acad. Sci.) "This very readable and highly enjoyable book explores the arguments and issues underlying the debate about the efficacy of artificial intelligence. The book will be of great interest, not only to computer scientists, mathematicians, engineers, psychologists, philosophers, biologists, and other experts in the field, but also the person without any background in computer science." "I only hope that I have conveyed, a little of the flavour of his truly enjoyable and thought-provoking book." Eugene Clark Journal of Law and Information Science (Australia), 1991 "... this book provides some very enjoyable and thought provoking reading ..." Tommy Dreyfus Educational Studies in Mathematics, 1993

Language Notes
Text: English (translation)
Original Language: Hungarian

Most helpful customer reviews

12 of 15 people found the following review helpful.
Knowing More about How Our Thoughts are Organized
By P�ter F�bri, RINGLISP�L BT
Mr. M�r�'s book is an easy-to-read guide to several important questions about the mechanisms of our brain, or, rather, mind. Anyone interested in the structures that are being built in the mind of 1; a student 2; a master and 3; a genius will find here deep remarks about them. I strongly recommend to read this book to all those people who are interested in AI, who like the books of, say, Douglas R. Hofstadter, Roger Penrose or Gregory Bateson at that.

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Kamis, 16 Mei 2013

[K967.Ebook] Ebook Swag: Alternative Investments for the Coming Decade, by Joe Roseman

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Swag: Alternative Investments for the Coming Decade, by Joe Roseman

Silver. Wine. Art. Gold. SWAG assets. Over the last decade, through the dot.com bust, the credit crisis, one recession, one depression and the current European sovereign debt crisis, SWAG assets have produced stunning returns. This is in stark contrast to traditional assets like equities which are typically lower today than a decade ago. This is an era of financial repression where savings rates are kept below inflation. It is an era of money printing and bail-outs where reckless borrowers get bailed out by prudent savers. Investors, be they professional fund managers, billionaires or just ordinary savers need to protect themselves against this process through SWAG. Everyone needs some SWAG.

  • Sales Rank: #1484440 in Books
  • Brand: Brand: Grosvenor House Publishing Limited
  • Published on: 2012-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99" h x .64" w x 5.00" l, .68 pounds
  • Binding: Paperback
  • 282 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
Truly an eye-opening book
By Jackson St.
I've never given much due to investing in assets such as gold or art. I thought gold had no place in a true investor's portfolio and art was "investing" in one's image and reputation, but not in long-term wealth. This book posits a very good theory why I'm wrong now, and in the future. The author comes from a very strong background, and I only found this book after Dylan Grice recommended it.

Any true investor with an ability to extend their investments beyond prototypical mutual funds or etfs will benefit from reading this book. Even if one doesn't go out and immediately buy some silver or start collecting wine, the reasoning and data behind why that is a good idea is worth the price of the book alone.

3 of 3 people found the following review helpful.
If you think money supply matters...
By Dr. Milo Jones
If you think money supply matters, then buy this book. It is a sound and sensible a case for investing a portion of your portfolio in hard assets without the breathless the-world-is-ending hype of other volumes.

2 of 2 people found the following review helpful.
Excellent primer on market dynamics
By K. Liesl
Loved this book. Links complex economic factors to the quickly changing market demand for silver, wine, art and gold. It explains why these are crucial investments due to structural issues in our 'new normal' economy. It's easy to digest and a quick read, but Roseman's and Bacon's data often makes you stop to consider their implications. The burgeoning library of books proclaiming India and China as the frontier should use this research a key stepping stone.

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Rabu, 08 Mei 2013

[V713.Ebook] Download Ebook The Fire Rose, by Mercedes Lackey

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The Fire Rose, by Mercedes Lackey

Beauty and the Beast in a contemporary urban fantasy setting.

�Beauty Meets Beast in San Francisco

Accepting employment as a governess after hard times hit her family, medieval scholar Rosalind Hawkins is surprised when she learns that her mysterious employer has no children, no wife, and she is not to meet with him face to face. Instead, her duties are to read to him, through a speaking tube, from ancient manuscripts in obscure, nearly forgotten dialects.

A requirement for the job was skill in translating medieval French, and she now understands the reason for that requirement, and assumes her unseen employer’s interest in the descriptions of medieval spells and sorcery is that of an eccentric antiquary. What she does not realize is that his interest is anything but academic. He has a terrible secret and is desperately searching for something that can reverse the effects of the misfired spell which created his predicament.

About Mercedes Lackey
"She'll keep you up past your bedtime."--Stephen King

"A writer whose work I've loved all along"--Marion Zimmer Bradley

  • Sales Rank: #283922 in Books
  • Published on: 2014-07-01
  • Released on: 2014-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.10" w x 6.12" l, .84 pounds
  • Binding: Paperback
  • 336 pages

Review
Lackey's story of a young turn of the century female who is brought to the wilds of San Francisco to read books for a reclusive alchemist recreates the fable of the monster who wins the heart of a young woman yet forbids her to view him. For the monster here is a magician caught in a werewolf spell, and the young girl is a destitute young woman with no other choices. -- Midwest Book Review

About the Author
Mercedes Lackey is a New York Times best-selling author with over 3 million books in print.� She's the creator of the Bardic Voices series, including Fiddler Fair,�and the Serrated Edge series (both Baen), the Heralds of Valdemar series, and many more. Among her popular Baen titles are The Fire Rose, The Lark and the Wren, and The Shadow of the Lion,�and�Burdens of the Dead�(with Eric Flint and Dave Freer).� She is also the creator and principal author of the meta-hero shared wrold Secret World Chronicles, also from Baen.�She lives in Oklahoma.

Most helpful customer reviews

68 of 72 people found the following review helpful.
Never, Ever Judge a Book By It's Cover...
By Brittney Reed
I have read so many retellings of Beauty and the Beast. It takes a lot to impress me anymore. I was not impressed by this one either...I was astounded and overjoyed. It is so fresh and unique, no matter what the cover looks like.
Here is a slice of plot for you. Rose Hawkins' world is turned upside down by the sudden death of her father. Her world spins out of control when she finds out that her father has left her penniless. So, with very few respectable options, Rose journeys from her home in Chicago to mysterious San Fransisco to become a governess in a wealthy household. She arrives to find that she has been deceived, there are no children, only a wealthy invalid who longs for someone to help with his research. Rose stays and is content...for awhile. Rose is far too intelligent not to notice that things are not exactly as they seem. Where are the servants? Why can't she see her employer's face? And what are the strange manuscripts she must read to him? I don't want to spoil it, so I'll stop right there.
This is a great book. The love story is romantic, but never sappy. Best of all, you feel like they really get to know and understand each other. There is some mystery, adventure, and magic thrown in too. And a rather unusual, but just right, happily ever after.

52 of 55 people found the following review helpful.
'Magickal' modern version of 'Beauty and the Beast'
By Joy Fleisig
In what is Mercedes Lackey's best novel to date, 'Beauty and the Beast' is updated to 1905, where fabulously wealthy rail baron and Fire Master Jason Cameron has transformed himself into a wolfman and he needs the help of an tame scholar (female so that she is no threat) to help translate the Magickal texts that will give him clues to breaking the spell. Instead of the mouse he expects, he gets a lioness, Rosalind ('Rose') Hawkins, a classicalist and medievalist whom he has brought from Chicago to his San Francisco estate under false pretenses, supposedly to be a governess to his non-existent children. Penniless, she is more than willing change the terms of the initial agreement to do interesting work in luxurious surroundings, even with someone who may be a madman. She eventually learns the truth about Jason and begins to grow as a Magician herself. But Jason has enemies who do not want him to return to human form and full power, or wish to exploit his power for themselves. And then terror strikes, both from Magickal and natural sources....
Lackey has done considerable research into this historical period and does a very good job of bringing early 20th century Chicago and San Francisco to life. She also makes the Cameron mansion, and indeed, all the other locales, into very real places with her rich descriptions - I have noticed that she is particularly good at describing food, clothing and furniture. More importantly for a fantasy novel, she makes the supernatural as real as the commonplace. Her magic systems (Western and Eastern) are extremely well thought out, even 'scientific', and undoubtedly based on 'real' magic systems. There is a nice parallel here to the magic of Valdemar, which is measurable and follows mathematical laws. The story moves at a crisp pace, full of dramatic situations, culminating in the horror of the San Francisco earthquake, and Lackey's style makes the book nearly impossible to put down.
What has always been Lackey's greatest strength is her ability to create characters who one can immediately like and identify with, even in her earliest novels where the technical prowess of her writing was limited. I cared about what happened to Rose from the very beginning. She is a strong, smart, intellectual, adaptable, no-nonsense person, perhaps a bit TOO forward and opinionated, and yes, a little greedy. True, I share her interest in medieval studies, and the fact that she's an opera lover certainly doesn't lower my estimation of her, but I don't think readers who aren't interested in these topics to the extent that I am will also empathize with her. Jason too is a fascinating character - despite his hubris, selfishness, and ruthlessness, he has many moments of sympathy and is Rose's intellectual equal. The repartee between them and their growing affection is believable from the beginning. Yes, I suppose it's 'predictable' that they fall in love - but it doesn't stop one from wanting to see the way it happens. Also many of the 'minor characters', from Professor Cathcart to Earth Master Pao to Snyder to the townhouse maid to the boorish salesman who molests Rose, are vividly drawn, as are the Salamander and Sylph who serve Jason and Rose. And, oh yes, what would a Lackey novel be without a VERY special horse?
I admit, though, that I'm not entirely unsympathetic to the reviewers who complain that Lackey's villains are a little too 'black'. Although Paul Du Mond is a well developed character despite his viciousness, we know that Jason is no saint, so it might have added a bit more depth if Simon Beltaire had a really legitimate reason to dislike him. While unlike other reviewers I didn't have a problem with the climax (an interesting spin on Cocteau), I did feel that Lackey glosses over a MAJOR accomplishment Rose achieves in the epilogue (I'm not referring to romantic matters). I also thought the character names were a bit too 'romance-novelish', but that's picky. To be even more picky, I noticed a few things that apparently escaped the proofreader - at one point Jason calls Rose 'Miss Cameron' instead of 'Miss Hawkins'!
I think Lackey has created a wonderful universe here and I would like to see her write many more novels set in it. Although I enjoyed 'The Serpent's Shadow', I want to see more of Rose and Jason - perhaps Lackey eventually plans for them to team up with Maya and Peter? I am already imagining the adventures they can have. If nothing else, considering how much Rose loves Caruso, I really hope that she and Jason live to see Jussi Bjorling's San Francisco debut in 1949!
Perhaps this book is not 'great literature', as some of the other reviewers seemed to expect, but it doesn't have to be. Even if it doesn't have the philosophical and emotional depth of GREAT SF/Fantasy, it has the sense of wonder and imagination of very GOOD SF/Fantasy. Maybe 'The Fire Rose' is 'mind candy', but it's extraordinarily delicious, and I've sampled it over and over again.

26 of 26 people found the following review helpful.
Another Beauty & Beast tale? Before you cry "NO"!.......
By Madame
OK...another B&B story...what can one expect? At first I wanted to scream "NO...not another one" but I quickly changed my tune.....
This book is more than I expected. A well developed, and well written story with remarkable characters & a different twist to the original form of the B&B tale...This book gives us an unexpected Beauty & the Beast story that will remain well with you....even after the last page is read and the book put away. I actually have this book in my Phantom of the Opera library collection...it sorta reminded me of Erik.....and this book has actually found its way into my "Phantom library" under the genre of "other" books that remind me of Erik.

If you enjoyed this book, you may want to try these books:

Phantom by Susan Kay
Beauty by Robin McKinley
Rose Daughter by Robin McKinley
Beast by Donna Jo Napoli
East by Edith Pattou
Through the Tempests Dark and Wild by Sharon Darrow
The Heavenly Horse from the Outermost West by Mary Stanton

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Selasa, 07 Mei 2013

[M562.Ebook] Ebook What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient, by Sandra Sellani

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What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient, by Sandra Sellani

What's Your BQ? It could be the most important question you can ask and answer if you are running a business in today's competitive landscape. Consider the fact that that 80% of new brands fail upon introduction and another 10% fail within five years. With the heightened competition and consumer savvy of the 21st century, it is imperative that every business owner knows how to build a competitive advantage into their brand. The book will give you a customized snapshot of your company's brand strengths and weaknesses through a 40-question test. The author will then take you through a step by step process of brand assessment, improvement and planning. The results can have a profound impact on the longevity of your business, large or small.

  • Sales Rank: #1600717 in Books
  • Brand: Brand: Wbusiness Books
  • Published on: 2007-03-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x 1.00" l, 1.19 pounds
  • Binding: Hardcover
  • 301 pages
Features
  • Used Book in Good Condition

From the Back Cover
"Sandra Sellani takes the knowledge of a professor and translates it into a practical and useful new brand building tool. What's Your BQ will help you to discover what your brand means today and help you to brainstorm ways to maximize its potential for tomorrow."

Laura Ries

"Bestselling author of The 22 Immutable Laws of Branding"


"Sandra is passionate about helping people build better brands regardless of the size of their company. Her systems work for the new entrepreneur or the seasoned business professional. I'd definitely want her on my team."

Tim Wrightman

Superbowl XX Champion, Chicago Bears; Professional Speaker, Trainer, Spokesperson and Entrepreneur


"If there was one word that could be used to describe how Sperry Van Ness has grown from $17 million to $140 million in sales in four years, it would be "differentiation." Sandra Sellani's processes and techniques helped create, expand and define the differentiation that has catapulted our company from a small regional company to one of the largest commercial real estate firms in the nation. She is creative, her techniques are different and they work. If you want something you can implement on Monday morning, listen to what Sandra has to say."

David Frosh

President, Sperry Van Ness International, Inc.


"Sandra Sellani offers that rare combination of insight, knowledge, experience and humor. She is simply fascinating to listen to. In a world of over information, infotainment and distractions, Sandra's delivery and professionalism make her an unparalleled speaker and a delight to work with."

John Klymshyn

Author, "The Ultimate Sales Manager Guide" and "Move the Sale Forward", Keynote Speaker, Consultant and Trainer

About the Author
Sandra Sellani, MBA�is Vice President of Marketing for Sperry Van Ness International, Inc. a commercial real estate brokerage firm that in five years has grown from $2.1 billion to $12 billion in sales. Sandra's team has won more than 30 awards for marketing, public relations and communications from organizations including the Public Relations Society of America and the International Association of Business Communications. Her work to date encompasses 20 years of management in sales, marketing and branding. She is a speaker for Vistage, the world's largest CEO membership organization, and speaks throughout the country to business leaders, entrepreneurs and sales executives.

Excerpt. � Reprinted by permission. All rights reserved.
Foreword
One Important Question



Early in my career I received some great advice from a very successful CEO who said, "The most compelling question a business needs to ask itself is - What is our unfair competitive advantage?" The reality is that without an unfair competitive advantage the company is destined to compete primarily on price and possibly fall into a place known as "commodity hell."



I have spent more than twenty years creating or evolving brands for clients and the question of unfair competitive advantage still stumps even the best and most prepared corporate executives. The problem is that often, when the company was formed, it had an unfair advantage; however, as the company grew or grew older, it became difficult to maintain. This is why brand, which defines the distinction of "unfair competitive advantage," must evolve over time. There are too many factors to become complacent in this regard -- the competition catches up, the marketplace changes, there is a revolving door of change at the executive level or there is just not a corporate culture of continuing innovation. It is imperative for companies to constantly challenge them-selves to keep this competitive edge and very importantly - aggressively claim their differentiation through a consistent branding program in the market-place.



Much has been said about the global economy, but its existence necessitates creating a sustainable competitive advantage and a clear promise of distinction. That is also why brand distinction should be a corporate initiative and not just a marketing initiative. The CEO and executive team must own the brand for it to be successful. And there are many reasons why.



A branding strategy will never reach its potential unless it is completely aligned with the business strategy and the internal alignment of the entire organization. Secondly, the company's financial valuation is greatly affected by the intangibles (brand) within the organization. In many cases the brand value of the company is greater than the book value of the company. On average the intangible value of stocks traded on the New York Stock Exchange represent more than 60 percent of the market value. For this reason alone, it is clear why the CEO should be placing a huge emphasis on the ability to direct the corpo-rate brand. For private companies, the ability to own a clear and defendable position in the marketplace can not only drive top line sales and bottom line profit but also position the company to be very attractive for an acquisition - at a premium price.

I know that some of you already understand the importance of building the brand, but what you may not know is the process of doing so. This is where What's Your BQTM? is so different than most branding books on the market. Sandra provides key insights and practical examples into the process of building a corporate brand that can truly create an unfair competitive advantage.



In What's Your BQTM? you have been given the opportunity to measure the strength of your company's brand and test how your brand stacks up against other companies in your category. Sandra also provides great examples of companies who have developed a unique brand strategy that has propelled them to success. No matter what category your business is in, you will find that many of these strategies will have relevance and could spark insights for the creation of a new brand or the evolution of a current brand.

I welcome you to apply the practical insights outlined in this book to create unlimited success for your business.


RiechesBaird, a business/brand consulting firm that builds the market value of B2B brands through business strategy, brand development and integrated marketing, is ranked among "The Top 10 B2B Agencies in the U.S."

--Ryan Rieches, CEO RiechesBaird

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great business book from a brilliant mind
By T. Sawyer
Whether you are a marketeer or not, anyone in business will appreciate the thoughtful approach Sandra Sellani has put into her book about knowing your brand quotient. In her book, she analyzes many companies, some name brand and some not, about what they have done to further their brands and what has worked. For anyone trying to build a brand, this book provides amazing insights and case studies. As a PR person who has worked with many name brand companies, I highly recommend it.

6 of 6 people found the following review helpful.
Make you think of your branding strategy
By Book Expert LA
We all know branding is important, but it's difficult to measure. Sandra Sellani's "Brand Quotient" doesn't tell us how to evaluate a brand's worth (there are many formulas on the market). Instead, she focuses on the measurements of branding strategy execution.

"What's Your BQ?" is very useful for entrepreneurs or marketing professionals plan their marketing campaigns. Too often marketing campaigns focus too much on short term responds and ignore the long term branding strategy. This book not only provides a test to measure your execution of your branding strategy, it also offers 35 companies' strategy to build their brands. Some stories are very insightful (Netflix, Simple Green), and some are very interesting (Victor Pigs, [...]). These stories make this book a very interesting read and give new ideas of planning the branding strategy.

0 of 0 people found the following review helpful.
Don't Just Read It. Read It and JUST DO IT!
By Scott Sorrell
Wow! What a gloriously painful experience!

After using the first 25 pages to completely eviscerate my business using her brilliant Brand Quotient model, author Sandra Sellani then guided me through several exercises to put my business back together like the Six Million Dollar Man: "better than I was before -- better, stronger, faster."

Sellani taught me to think in brand-new ways. When I started her "What business are you in" exercise, I thought I knew the answer. But she took me to a whole new level, showing me that I'm not actually in the business of corporate sales training, which was the obvious answer. Instead, the true (but not-so-obvious) answer emerged when I finally wrote "I'm in the business of giving executives hope that their inexperienced, ignorant, lazy or otherwise ineffective salespeople can be turned into a crack team of self-motivated, profitable sales professionals ... or at least that they'll prospect a little more, follow up once in a while, ask for the business periodically, and not leave so much money on the table!" It's nothing I'll use as a tagline, of course, but the knowledge of what I'm really selling -- hope -- will serve me well the next time I'm closing a deal with a company president!

"What's Your BQ" also taught me that a lot of the differentiators I thought I had were not differentiators at all (did I mention evisceration is painful?). But all hope was not lost, because the book also helped me achieve some mental breakthroughs on true differentiation, which promise to make "Mr. Charge Higher Prices" even more profitable -- and that's the whole point, isn't it?

Finally, there are 35 mini company case studies which comprise the bulk of the book, and each is capped off with a short list of insightful questions that allow you as the reader to relate your own business back to the strategies and strengths of the example companies (meaning, yes, you turn up plenty of your own weaknesses -- ouch again!).

I highly recommend this book. Every businessperson should read it, be they executive, entrepreneur, salesperson or marketing professional. I take that back -- every businessperson should DO this book. If you merely read it and don't do the often uncomfortable exercises, you're wasting your time because it will then come across only as a "good" book, instead of the GREAT book that it really is.

Scott Sorrell
"Mr. Charge Higher Prices"
CEO, Sales Adrenaline
[...]

See all 18 customer reviews...

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[J260.Ebook] Download Dusty Plasmas: Physics, Chemistry, and Technological Impact in Plasma ProcessingFrom Wiley

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Dusty Plasmas: Physics, Chemistry, and Technological Impact in Plasma ProcessingFrom Wiley

Dusty Plasmas Physics, Chemistry and Technological Impacts in Plasma Processing Edited by Andr� Bouchoule Universit� d'Orl�ans, France Dusty Plasmas gives the reader a thorough overview of current knowledge on many aspects of the subject, from the basic science to technological implications. The basic physics and chemistry of dusty plasmas developed in the first two chapters are complemented by the more practical considerations of diagnostics and technological implications in the two final chapters. The book will be of interest to those already involved in or just discovering dusty plasmas in their research and/or industrial activity.
* Physics and Modelling of Dusty Plasmas
* Sources and Growth of Particles
* Diagnostics of a Dusty Plasma
* Technological Impacts of Dusty Plasmas

  • Sales Rank: #5376239 in Books
  • Published on: 1999-09-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.31" h x 1.13" w x 6.30" l, 1.59 pounds
  • Binding: Hardcover
  • 418 pages

Review
"This book...will surely achieve great success."
"This book is recommended.."
-- Plasma Physics Control Fusion, Vol 42, 2000

..."well worth having in one's collection."
--Journal of Atmospheric & Solar Terrestrial Physics, Vol 62, 2000


From the Back Cover
Dusty Plasmas Physics, Chemistry and Technological Impacts in Plasma Processing Edited by Andr� Bouchoule Universit� d'Orl�ans, France Dusty Plasmas gives the reader a thorough overview of current knowledge on many aspects of the subject, from the basic science to technological implications. The basic physics and chemistry of dusty plasmas developed in the first two chapters are complemented by the more practical considerations of diagnostics and technological implications in the two final chapters. The book will be of interest to those already involved in or just discovering dusty plasmas in their research and/or industrial activity.
* Physics and Modelling of Dusty Plasmas
* Sources and Growth of Particles
* Diagnostics of a Dusty Plasma
* Technological Impacts of Dusty Plasmas

Most helpful customer reviews

0 of 0 people found the following review helpful.
A Must
By M. F. Gatti
This book is the only organic and organized review of plasmas involving particle formation. It provides you with all the basic equations needed to approach the most common phenomena in dusty plasmas. It has a place of honor on my desk and without it my life as a researcher would be much harded.

Too bad that the price is not for every pocket!

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Senin, 06 Mei 2013

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  • Published on: 2013-07-16
  • Binding: Paperback

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