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Retail Management: A Strategic Approach, by Barry Berman, Joel R. Evans
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For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.
- Sales Rank: #5933563 in Books
- Published on: 1979-05-03
- Original language: English
- Binding: Hardcover
- 640 pages
From the Publisher
This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.
From the Back Cover
Capture the new spirit of retailing in an e-Commerce world in Retail Management, eighth edition
- Each chapter includes an important practical application of the Web, from Barnes and Noble's return policy for on-line purchases to how retailers often visit merchandise marts such as Americasmart and CaliforniaMart when making buying decisions.
- Technology in Retailing boxes in each chapter cover such topics as comparison shopping, electronic gift cards, and shopping centers versus cybermalls.
- Web-based exercises appear at the end of every chapter and two of the Comprehensive Cases relate to Web-based companies.
- A comprehensive Web site includes an interactive study guide, over 1,000 hot links, a glossary, and much more.
come and visit us at:
- www.prenhall.com/bermanevans
About the Author
BARRY BERMAN (Ph.D. in Business with majors in Marketing and Behavioral Science) is the Walter H. "Bud" Miller Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University. JOEL R. EVANS (Ph.D. in Business with majors in Marketing and Public Policy) is the RMI Distinguished Professor of Business and Professor of Marketing and International Business at Hofstra University.
While at Hofstra, each has been honored as a faculty inductee in Beta Gamma Sigma honor society, received multiple Dean's Awards for service, and been selected as the Teacher of the Year by the Hofstra M.B.A. Association. For several years, Drs. Berman and Evans were co-directors of Hofstra's Retail Management Institute and Business Research Institute. Both regularly teach undergraduate and graduate courses to a wide range of students.
Barry Berman and Joel R. Evans have worked together for more than 20 years in co-authoring several best-selling texts, including Retail Management: A Strategic Approach, Eighth Edition. They have also consulted for a wide variety of clients, ranging from small "mom-and-pop" retailers to Fortune 500 companies. They are co-founders of the American Marketing Association's Special Interest Group in Retailing and Retail Management, and currently serve on its board. They recently co-chaired the Academy of Marketing Science/American Collegiate Retailing Association's triennial conference. "Retailing 2000: Launching the New Millennium." In 1999, they were featured speakers at the annual meeting of the National Retail Federation, the world's largest retailing trade association. Each has a chapter on retailing in the most recent edition of Dartnell's Marketing Manager's Handbook
Barry and Joel are both active Web practitioners (and surfers), and they have written and developed all of the content for the comprehensive, interactive Web site that accompanies Retail Management (www.prenhall.com/bermanevans ). They may be reached through the Web site or by writing to mktbxb@Hofstra.edu (Barry Berman) and mktjre@Hofstra.edu (Joel R. Evans).
Most helpful customer reviews
1 of 1 people found the following review helpful.
Perfect introductory guide to the world of retailing
By Amazon Customer
The content is extensive and in general well explained. Retail Management is a well rounded for those wishing to learn the basics of this type of business. It can be a bit tedious in some chapters but overal is a great book. 9/10.
0 of 0 people found the following review helpful.
Excellent text. Much of this will already be known ...
By Playa
Excellent text. Much of this will already be known if you are a business student but if you are going into retail management or running a startup this text is very valuable and is probably a lot cheaper than a newer textbook. Information is still very accurate though.
0 of 0 people found the following review helpful.
Perfect
By lori jones
It was exactly what I needed. It was in excellent condition, exactly as advertised.
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